Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCAD2
RGB
220, 202, 210
HSL
333, 20%, 83%
HSB
333, 8%, 86%
CMYK
0, 8, 5, 14
LAB
83, 8, -2
LCH
83, 8, 348
OKLCH
0.86, 0.02, 349
XYZ
62, 62, 70
LUV
83, 10, -4
HWB
333, 79%, 14%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.