Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCADB
RGB
220, 202, 219
HSL
303, 20%, 83%
HSB
303, 8%, 86%
CMYK
0, 8, 0, 14
LAB
83, 9, -6
LCH
83, 11, 325
OKLCH
0.86, 0.03, 328
XYZ
63, 63, 76
LUV
83, 9, -11
HWB
303, 79%, 14%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.