Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCBB8
RGB
220, 203, 184
HSL
32, 34%, 79%
HSB
32, 16%, 86%
CMYK
0, 8, 16, 14
LAB
83, 4, 12
LCH
83, 12, 72
OKLCH
0.85, 0.03, 70
XYZ
60, 61, 54
LUV
83, 11, 16
HWB
32, 72%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.