Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCCB4
RGB
220, 204, 180
HSL
36, 36%, 78%
HSB
36, 18%, 86%
CMYK
0, 7, 18, 14
LAB
83, 3, 14
LCH
83, 14, 78
OKLCH
0.85, 0.04, 78
XYZ
59, 62, 52
LUV
83, 11, 20
HWB
36, 71%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.