Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCCB6
RGB
220, 204, 182
HSL
35, 35%, 79%
HSB
35, 17%, 86%
CMYK
0, 7, 17, 14
LAB
83, 3, 13
LCH
83, 13, 77
OKLCH
0.85, 0.03, 76
XYZ
60, 62, 53
LUV
83, 11, 18
HWB
35, 71%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.