Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCCC2
RGB
220, 204, 194
HSL
23, 27%, 81%
HSB
23, 12%, 86%
CMYK
0, 7, 12, 14
LAB
83, 5, 7
LCH
83, 8, 58
OKLCH
0.86, 0.02, 54
XYZ
61, 62, 60
LUV
83, 10, 10
HWB
23, 76%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.