Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCCD6
RGB
220, 204, 214
HSL
323, 19%, 83%
HSB
323, 7%, 86%
CMYK
0, 7, 3, 14
LAB
84, 7, -3
LCH
84, 8, 338
OKLCH
0.86, 0.02, 340
XYZ
63, 63, 72
LUV
84, 9, -6
HWB
323, 80%, 14%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.