Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCCDD
RGB
220, 204, 221
HSL
296, 20%, 83%
HSB
296, 8%, 87%
CMYK
0, 8, 0, 13
LAB
84, 8, -6
LCH
84, 10, 322
OKLCH
0.86, 0.03, 324
XYZ
64, 64, 77
LUV
84, 8, -11
HWB
296, 80%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.