Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCCE0
RGB
220, 204, 224
HSL
288, 24%, 84%
HSB
288, 9%, 88%
CMYK
2, 9, 0, 12
LAB
84, 8, -8
LCH
84, 11, 317
OKLCH
0.86, 0.03, 319
XYZ
65, 64, 79
LUV
84, 8, -14
HWB
288, 80%, 12%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.