Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCDC1
RGB
220, 205, 193
HSL
27, 28%, 81%
HSB
27, 12%, 86%
CMYK
0, 7, 12, 14
LAB
83, 4, 8
LCH
83, 9, 64
OKLCH
0.86, 0.02, 61
XYZ
61, 63, 59
LUV
83, 10, 11
HWB
27, 76%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.