Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCEB3
RGB
220, 206, 179
HSL
40, 37%, 78%
HSB
40, 19%, 86%
CMYK
0, 6, 19, 14
LAB
83, 2, 15
LCH
83, 15, 83
OKLCH
0.86, 0.04, 84
XYZ
60, 63, 52
LUV
83, 10, 22
HWB
40, 70%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.