Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCEBF
RGB
220, 206, 191
HSL
31, 29%, 81%
HSB
31, 13%, 86%
CMYK
0, 6, 13, 14
LAB
84, 3, 9
LCH
84, 10, 71
OKLCH
0.86, 0.03, 69
XYZ
61, 63, 58
LUV
84, 9, 13
HWB
31, 75%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.