Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCEC0
RGB
220, 206, 192
HSL
30, 29%, 81%
HSB
30, 13%, 86%
CMYK
0, 6, 13, 14
LAB
84, 3, 9
LCH
84, 9, 70
OKLCH
0.86, 0.02, 67
XYZ
61, 63, 59
LUV
84, 9, 12
HWB
30, 75%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.