Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCEE8
RGB
220, 206, 232
HSL
272, 36%, 86%
HSB
272, 11%, 91%
CMYK
5, 11, 0, 9
LAB
85, 9, -11
LCH
85, 14, 308
OKLCH
0.87, 0.04, 310
XYZ
66, 65, 85
LUV
85, 6, -19
HWB
272, 81%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.