Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCFBE
RGB
220, 207, 190
HSL
34, 30%, 80%
HSB
34, 14%, 86%
CMYK
0, 6, 14, 14
LAB
84, 3, 10
LCH
84, 11, 76
OKLCH
0.86, 0.03, 75
XYZ
61, 64, 58
LUV
84, 9, 14
HWB
34, 75%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.