Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCFBF
RGB
220, 207, 191
HSL
33, 29%, 81%
HSB
33, 13%, 86%
CMYK
0, 6, 13, 14
LAB
84, 3, 10
LCH
84, 10, 74
OKLCH
0.86, 0.03, 73
XYZ
61, 64, 58
LUV
84, 9, 14
HWB
33, 75%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.