Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCFC4
RGB
220, 207, 196
HSL
27, 26%, 82%
HSB
27, 11%, 86%
CMYK
0, 6, 11, 14
LAB
84, 3, 7
LCH
84, 8, 65
OKLCH
0.86, 0.02, 63
XYZ
62, 64, 61
LUV
84, 8, 10
HWB
27, 77%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.