Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCFC5
RGB
220, 207, 197
HSL
26, 25%, 82%
HSB
26, 10%, 86%
CMYK
0, 6, 10, 14
LAB
84, 3, 7
LCH
84, 8, 63
OKLCH
0.86, 0.02, 60
XYZ
62, 64, 62
LUV
84, 8, 9
HWB
26, 77%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.