Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCFEA
RGB
220, 207, 234
HSL
269, 39%, 86%
HSB
269, 12%, 92%
CMYK
6, 12, 0, 8
LAB
85, 8, -12
LCH
85, 14, 306
OKLCH
0.87, 0.04, 307
XYZ
67, 66, 87
LUV
85, 6, -20
HWB
269, 81%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.