Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD0C6
RGB
220, 208, 198
HSL
27, 24%, 82%
HSB
27, 10%, 86%
CMYK
0, 5, 10, 14
LAB
84, 3, 7
LCH
84, 7, 65
OKLCH
0.86, 0.02, 62
XYZ
62, 64, 63
LUV
84, 8, 9
HWB
27, 78%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.