Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD0CA
RGB
220, 208, 202
HSL
20, 20%, 83%
HSB
20, 8%, 86%
CMYK
0, 5, 8, 14
LAB
84, 4, 5
LCH
84, 6, 52
OKLCH
0.87, 0.02, 49
XYZ
63, 65, 65
LUV
84, 7, 6
HWB
20, 79%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.