Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD0CC
RGB
220, 208, 204
HSL
15, 19%, 83%
HSB
15, 7%, 86%
CMYK
0, 5, 7, 14
LAB
84, 4, 4
LCH
84, 5, 43
OKLCH
0.87, 0.01, 39
XYZ
63, 65, 66
LUV
84, 7, 5
HWB
15, 80%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.