Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD0CF
RGB
220, 208, 207
HSL
5, 16%, 84%
HSB
5, 6%, 86%
CMYK
0, 5, 6, 14
LAB
84, 4, 2
LCH
84, 5, 26
OKLCH
0.87, 0.01, 23
XYZ
63, 65, 68
LUV
84, 7, 2
HWB
5, 81%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.