Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD0E4
RGB
220, 208, 228
HSL
276, 27%, 85%
HSB
276, 9%, 89%
CMYK
4, 9, 0, 11
LAB
85, 7, -8
LCH
85, 11, 310
OKLCH
0.87, 0.03, 312
XYZ
66, 66, 83
LUV
85, 6, -14
HWB
276, 82%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.