Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD0E6
RGB
220, 208, 230
HSL
273, 31%, 86%
HSB
273, 10%, 90%
CMYK
4, 10, 0, 10
LAB
85, 7, -9
LCH
85, 12, 308
OKLCH
0.87, 0.03, 310
XYZ
66, 66, 84
LUV
85, 5, -16
HWB
273, 82%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.