Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD1E8
RGB
220, 209, 232
HSL
269, 33%, 86%
HSB
269, 10%, 91%
CMYK
5, 10, 0, 9
LAB
85, 7, -10
LCH
85, 12, 305
OKLCH
0.88, 0.03, 307
XYZ
67, 67, 86
LUV
85, 5, -17
HWB
269, 82%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.