Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD2E4
RGB
220, 210, 228
HSL
273, 25%, 86%
HSB
273, 8%, 89%
CMYK
4, 8, 0, 11
LAB
85, 6, -8
LCH
85, 10, 308
OKLCH
0.88, 0.03, 310
XYZ
67, 67, 83
LUV
85, 5, -13
HWB
273, 82%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.