Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD4C4
RGB
220, 212, 196
HSL
40, 26%, 82%
HSB
40, 11%, 86%
CMYK
0, 4, 11, 14
LAB
85, 1, 9
LCH
85, 9, 85
OKLCH
0.87, 0.02, 85
XYZ
63, 66, 62
LUV
85, 6, 13
HWB
40, 77%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.