Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD7CA
RGB
220, 215, 202
HSL
43, 20%, 83%
HSB
43, 8%, 86%
CMYK
0, 2, 8, 14
LAB
86, 0, 7
LCH
86, 7, 89
OKLCH
0.88, 0.02, 89
XYZ
64, 68, 66
LUV
86, 4, 11
HWB
43, 79%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.