Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD7EC
RGB
220, 215, 236
HSL
254, 36%, 88%
HSB
254, 9%, 93%
CMYK
7, 9, 0, 7
LAB
87, 5, -10
LCH
87, 11, 296
OKLCH
0.89, 0.03, 297
XYZ
69, 70, 89
LUV
87, 2, -16
HWB
254, 84%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.