Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD8D0
RGB
220, 216, 208
HSL
40, 15%, 84%
HSB
40, 5%, 86%
CMYK
0, 2, 5, 14
LAB
86, 0, 4
LCH
86, 4, 85
OKLCH
0.88, 0.01, 85
XYZ
65, 69, 70
LUV
86, 3, 7
HWB
40, 82%, 14%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.