Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD9BF
RGB
220, 217, 191
HSL
54, 29%, 81%
HSB
54, 13%, 86%
CMYK
0, 1, 13, 14
LAB
86, -2, 13
LCH
86, 13, 99
OKLCH
0.88, 0.03, 102
XYZ
64, 69, 59
LUV
86, 3, 20
HWB
54, 75%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.