Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD9CC
RGB
220, 217, 204
HSL
49, 19%, 83%
HSB
49, 7%, 86%
CMYK
0, 1, 7, 14
LAB
87, -1, 7
LCH
87, 7, 95
OKLCH
0.88, 0.02, 96
XYZ
65, 69, 67
LUV
87, 2, 10
HWB
49, 80%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.