Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCDAC2
RGB
220, 218, 194
HSL
55, 27%, 81%
HSB
55, 12%, 86%
CMYK
0, 1, 12, 14
LAB
87, -2, 12
LCH
87, 12, 101
OKLCH
0.88, 0.03, 103
XYZ
64, 69, 61
LUV
87, 2, 18
HWB
55, 76%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.