Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCDAC7
RGB
220, 218, 199
HSL
54, 23%, 82%
HSB
54, 10%, 86%
CMYK
0, 1, 10, 14
LAB
87, -2, 10
LCH
87, 10, 100
OKLCH
0.88, 0.03, 102
XYZ
65, 69, 64
LUV
87, 2, 15
HWB
54, 78%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.