Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCDAD1
RGB
220, 218, 209
HSL
49, 14%, 84%
HSB
49, 5%, 86%
CMYK
0, 1, 5, 14
LAB
87, 0, 5
LCH
87, 5, 96
OKLCH
0.89, 0.01, 96
XYZ
66, 70, 70
LUV
87, 2, 7
HWB
49, 82%, 14%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.