Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCDAF7
RGB
220, 218, 247
HSL
244, 64%, 91%
HSB
244, 12%, 97%
CMYK
11, 12, 0, 3
LAB
88, 5, -14
LCH
88, 15, 289
OKLCH
0.90, 0.04, 289
XYZ
71, 72, 98
LUV
88, -1, -23
HWB
244, 85%, 3%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.