Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCDCD0
RGB
220, 220, 208
HSL
60, 15%, 84%
HSB
60, 5%, 86%
CMYK
0, 0, 5, 14
LAB
88, -2, 6
LCH
88, 6, 105
OKLCH
0.89, 0.02, 107
XYZ
66, 71, 70
LUV
88, 1, 9
HWB
60, 82%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.