Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCDCF9
RGB
220, 220, 249
HSL
240, 71%, 92%
HSB
240, 12%, 98%
CMYK
12, 12, 0, 2
LAB
88, 4, -14
LCH
88, 15, 286
OKLCH
0.90, 0.04, 286
XYZ
72, 73, 100
LUV
88, -2, -23
HWB
240, 86%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.