Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCDDCA
RGB
220, 221, 202
HSL
63, 22%, 83%
HSB
63, 9%, 87%
CMYK
0, 0, 9, 13
LAB
88, -3, 9
LCH
88, 10, 107
OKLCH
0.89, 0.03, 109
XYZ
66, 71, 66
LUV
88, 0, 14
HWB
63, 79%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.