Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCDFC9
RGB
220, 223, 201
HSL
68, 26%, 83%
HSB
68, 10%, 87%
CMYK
1, 0, 10, 13
LAB
88, -4, 10
LCH
88, 11, 110
OKLCH
0.90, 0.03, 113
XYZ
66, 72, 66
LUV
88, -1, 16
HWB
68, 79%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.