Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCDFCF
RGB
220, 223, 207
HSL
71, 20%, 84%
HSB
71, 7%, 87%
CMYK
1, 0, 7, 13
LAB
88, -3, 8
LCH
88, 8, 113
OKLCH
0.90, 0.02, 115
XYZ
67, 72, 69
LUV
88, -1, 12
HWB
71, 81%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.