Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCF1DD
RGB
220, 241, 221
HSL
123, 43%, 90%
HSB
123, 9%, 95%
CMYK
9, 0, 8, 5
LAB
93, -10, 7
LCH
93, 12, 144
OKLCH
0.94, 0.03, 147
XYZ
74, 83, 81
LUV
93, -11, 13
HWB
123, 86%, 5%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.