Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DD2301
RGB
221, 35, 1
HSL
9, 99%, 44%
HSB
9, 100%, 87%
CMYK
0, 84, 100, 13
LAB
49, 68, 63
LCH
49, 93, 43
OKLCH
0.58, 0.22, 32
XYZ
30, 17, 2
LUV
49, 146, 36
HWB
9, 0%, 13%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.