Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DD4D09
RGB
221, 77, 9
HSL
19, 92%, 45%
HSB
19, 96%, 87%
CMYK
0, 65, 96, 13
LAB
53, 56, 63
LCH
53, 84, 48
OKLCH
0.61, 0.19, 39
XYZ
33, 21, 3
LUV
53, 120, 44
HWB
19, 4%, 13%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.