Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DD5502
RGB
221, 85, 2
HSL
23, 98%, 44%
HSB
23, 99%, 87%
CMYK
0, 62, 99, 13
LAB
55, 52, 65
LCH
55, 83, 51
OKLCH
0.62, 0.19, 43
XYZ
33, 22, 3
LUV
55, 114, 47
HWB
23, 1%, 13%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.