Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
DDA5FE
RGB
221, 165, 254
HSL
278, 98%, 82%
HSB
278, 35%, 100%
CMYK
13, 35, 0, 0
LAB
75, 33, -36
LCH
75, 49, 312
OKLCH
0.81, 0.14, 312
XYZ
61, 49, 100
LUV
75, 24, -64
HWB
278, 65%, 0%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.