Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDC7CF
RGB
221, 199, 207
HSL
338, 24%, 82%
HSB
338, 10%, 87%
CMYK
0, 10, 6, 13
LAB
82, 9, -1
LCH
82, 9, 353
OKLCH
0.85, 0.03, 354
XYZ
62, 61, 68
LUV
82, 12, -3
HWB
338, 78%, 13%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.