Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDC8CD
RGB
221, 200, 205
HSL
346, 24%, 83%
HSB
346, 10%, 87%
CMYK
0, 10, 7, 13
LAB
82, 8, 0
LCH
82, 8, 2
OKLCH
0.85, 0.02, 1
XYZ
61, 61, 66
LUV
82, 12, -1
HWB
346, 78%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.