Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDC8CE
RGB
221, 200, 206
HSL
343, 24%, 83%
HSB
343, 10%, 87%
CMYK
0, 10, 7, 13
LAB
83, 8, 0
LCH
83, 8, 359
OKLCH
0.85, 0.02, 358
XYZ
62, 61, 67
LUV
83, 12, -2
HWB
343, 78%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.